Say the right thing to the people who actually need to hear it. 

If your content feels disconnected, your tone keeps shifting, or your team’s not quite sure how to talk about what you do… it’s not a writing problem. 
 
It’s a messaging problem. 
I help technical brands in Yorkshire and beyond get clear on what they stand for, how they sound, and who they’re speaking to, so every piece of content feels aligned, intentional, and easy to create. 
 
Whether you're launching, scaling, or rebranding, this is the foundational work that makes everything else easier. 

What You Can Book 

Brand Messaging & Tone of Voice Guide 

Create consistency across your content, even if multiple people are writing it. 
What’s included: 
Brand values & messaging pillars 
Your tone of voice: what it is (and isn’t) 
Key language cues + phrases to use/avoid 
Example copy blocks in your brand voice 
PDF brand voice guide you can share with your team 
Outline costs: 
From £350 
Custom packages available for multi-brand teams or agencies 

Target Audience & Buyer Persona Profile 

Know exactly who you’re writing for, what they care about, what they’re Googling, and how to position your offer to speak to their needs. 
What’s included: 
Audience research + interview data (if available) 
Buyer pain points, priorities & language mapping 
Decision-making behaviours & objections 
Ideal client profile document (PDF) 
Suggested content angles + topics 
Outline costs: 
From £350 
Combine with blog or web copy projects for full strategic alignment 

Optional Add-On: Brand Message Audit 

Got existing messaging that just isn’t landing? I’ll review your key content pieces (website, sales deck, social copy, etc.) and flag what’s working, what’s off-brand, and where to tighten it up. 
What’s included: 
3–5 content pieces reviewed 
Annotated PDF or video walkthrough 
Actionable suggestions to improve clarity + consistency 
Outline costs: 
From £350 
Available as a standalone service or copy project add-on 

Brand Messaging & Tone of Voice Guide 

Create consistency across your content, even if multiple people are writing it. 
What’s included: 
Brand values & messaging pillars 
Your tone of voice: what it is (and isn’t) 
Key language cues + phrases to use/avoid 
Example copy blocks in your brand voice 
PDF brand voice guide you can share with your team 
Outline costs: 
From £350 
Custom packages available for multi-brand teams or agencies 

Target Audience & Buyer Persona Profile 

Know exactly who you’re writing for, what they care about, what they’re Googling, and how to position your offer to speak to their needs. 
What’s included: 
Audience research + interview data (if available) 
Buyer pain points, priorities & language mapping 
Decision-making behaviours & objections 
Ideal client profile document (PDF) 
Suggested content angles + topics 
Outline costs: 
From £350 
Combine with blog or web copy projects for full strategic alignment 

Optional Add-On: Brand Message Audit 

Got existing messaging that just isn’t landing? I’ll review your key content pieces (website, sales deck, social copy, etc.) and flag what’s working, what’s off-brand, and where to tighten it up. 
What’s included: 
3–5 content pieces reviewed 
Annotated PDF or video walkthrough 
Actionable suggestions to improve clarity + consistency 
Outline costs: 
From £350 
Available as a standalone service or copy project add-on 

Ideal For… 

Founders rebranding or repositioning 
Internal teams writing on behalf of the brand 
Agencies outsourcing to freelancers 
Businesses that want clearer, stronger messaging 
Struggling to explain what makes your brand different? 
I’ll help you define your message, refine your audience, and make writing feel easy again.